02
Consumer goods
Northline
A reconfigurable corner stand built to travel between four regional shows in one season.
6m × 4m modular corner stand
Birmingham
2026
Case study
The thinking behind the build.
The client’s challenge, the audience, the spatial idea, key materials, practical features and the final result.
Challenge
Create one stand that could shrink, grow and change its graphics across shows with different footprints and budgets.
Audience
Retail buyers and distributors at regional consumer goods fairs.
Spatial idea
A frame-and-panel system with a product wall, a sampling bar and a pull-out meeting nook that can be dropped for smaller spaces.
Key materials
Aluminium frame system, birch-ply panels, fabric graphic skins, lacquered MDF counters.
Practical features
Tool-light connections, numbered components, crate-ready packing plan.
Result
Four shows from one kit, with each layout planned on paper before anything left the workshop.